Data has become a fundamental driver of the modern marketplace, no matter the industry. Of course, hospitality brands are no different with hotels leading the charge and using data to increase efficiency throughout operations.
In OpenKey’s new guide for hotels, Use Hotel Guest Data to Drive Bookings, Revenue and Satisfaction, we compiled and explain the different ways data can be used to improve guest service, and increase occupancy rates and the bottom line.
Along the way, we also discuss some of the risks guest data presents to hotels, especially in security concerns and increased regulations. To provide true value to hotels, however, our new guide also includes industry best practices to help companies take advantage of data’s tremendous power while still protecting themselves from unnecessary risk.
Personalized Marketing for a Digital World
OpenKey’s new guide includes many ways data can be used to create a personalized marketing strategy that better engages each guest. Use Hotel Guest Data to Drive Bookings, Revenue and Satisfaction details the benefits data can provide to targeted marketing campaigns ranging from guest profiling platforms to social media channels and even pricing strategies. These benefits can influence how brands appeal to the particular affinities of an individual guest without sacrificing efficiency or cost-effectiveness.
Improve the Guest Experience
Even the strongest of hotel brands experience the constant struggle to maintain market share and build brand loyalty. For that reason, utilizing data to constantly refine and improve the guest experience has become a best practice for hotels to remain competitive.
In Use Hotel Guest Data to Drive Bookings, Revenue and Satisfaction, OpenKey discusses many of the important ways data can be used to better understand a target audience, particularly through mobile technologies. When combined with data-driven marketing strategies, tools like mobile apps and survey platforms can provide brands a potent way to build loyalty and better personalize a guest’s stay.
While there’s no denying the significant benefits that can be enjoyed by hotel marketers who responsibly utilize guest data, it’s up to each individual brand to accept the risks along with those benefits. With OpenKey’s new guide, Use Hotel Guest Data to Drive Bookings, Revenue and Satisfaction, hotel operators have an enlightening analysis of the pros and cons guest data presents to hotel brands.
