Making reservations for services over the telephone is a prehistoric—well, maybe just a historic—notion. We’ve moved from the phone to the Internet for making reservations and even that is migrating to mobile.Gone are the days of paper tickets, printed forms and magstripe room keys. Hotels have radically changed in the last 30 years, so why would they still be using key technology from the eighties?
Our society has gone mobile.Everything has an app and if it doesn’t, it probably needs one. Car services have an app, hotels have an app, and now, your hotel door lock can be accessed by an app. Hooray for the ability to say goodbye to lost key cards, re-keying costs and long lines at the check-in desk.The travel industry may see ups and downs based on the economy, but currently the state of the industry is on the rise.
According to Travel Weekly, U.S. hotel room occupancy will improve to 64.9 percent along with RevPAR (revenue per available room) growth suspected to rise 7.4 percent in 2015. So what are the driving forces for this growth? In large part, the answer is evolving technology and the demand for services to adapt to this technology. Hotels, among other services, will soon need to launch keyless entry programs, similar to the one created by OpenKey, to retain and acquire new customers.
OpenKey offers convenience for both hotels and users. Hotel guests will be able to gain complete control of who can enter their rooms and for how long they can have access. The ability to offer guests simplicity, security and power is a game changer for the entire travel industry. The future is here. So we ask the hotel management companies out there: Are you empowering yourselves and your customers with the open standard for keyless mobile entry?